In the News
As the industry leader, Channel Blade always has something new to talk about. Whether we’re joining forces with new partners, signing new clients, expanding our team, or offering new products, you’ll be able to read about it here first.
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BoatTEST.com and Channel Blade Join Forces To Deliver Real-Time Sales Leads Virginia Beach, Va. -- July 12, 2005 -- BoatTEST Publishing and Channel Blade Technologies are speeding up the process of routing BoatTEST.com sales leads to boat dealers. Leads will now be sent instantaneously to dealers using Channel Blade's Footsteps¿ lead management tools. This change will greatly enhance BoatTEST's ability to deliver real-time, qualified leads, helping dealers increase lead conversion rates. "BoatTEST.com is like a trawler towing a big net that has very fine holes," said BoatTEST's Publisher Chris Kelly. "In order to become a Boattest.com sales lead, a prospective buyer must choose the type of boat he's interested in, then the brand, then model, then become a BoatTEST.com member, and then finally give us his or her permission to send his information downstream to the dealers for follow-up. While only a small percentage of our 1.5 million unique visitors become sales leads, the ones that do are highly qualified and in the buying mode, and those are the people the builders are looking for.." BoatTEST will now transmit these highly qualified sales leads to Channel Blade customers, using the company's Instant Lead Processing Utility (INPUT) agent, which accepts and parses leads using XML protocol. This new technology will help BoatTEST and Channel Blade customers realize more value from their lead generation and lead management investments. Previously, BoatTEST was sending its leads to builders who manually routed them to dealers. The company's alliance with Channel Blade is a win-win for everyone involved. "We're excited to be working with BoatTEST, delivering more leads to our customers faster than ever," says Mike Adams, Channel Blade's Executive Vice President, Operations. "This new technology will help OEMs, dealers, and boaters interface with BoatTest.com with greater efficiency and sell more boats." The new sales lead routing process is scheduled to begin on or before February 1, 2005. |
About Channel Blade and ARI
Channel Blade, an ARI company, provides online lead generation, lead management and sales education solutions that drive more leads and sales to manufacturers and dealers within the marine and recreational vehicle industries. Channel Blade supports its clients worldwide with its award-winning, cost-efficient solutions and hands-on education programs -- including 70 percent of Boating Industry's prestigious 2008 Top 100 Dealers.
ARI Network Services, Inc. (ARI) is a leading provider of electronic parts catalogs and marketing services to dealers, distributors and manufacturers in the manufactured equipment markets. ARI currently serves approximately 100 manufacturers and 190 distributors worldwide, as well as more than 25,000 dealers in several markets, including outdoor power; power sports; marine; recreation vehicle; appliance; agricultural equipment; floor maintenance; construction; and aftermarket auto and truck parts. Both of the companies’ products, as well as the websites designed for its customers, have received numerous industry awards, including Editor’s Choice Award for SearchEngineSmart™ in February, 2009 awarded by Powersports Business Magazine and this year’s Best Dealer Website of the Year for MarineMax.com.
For more information on Channel Blade and ARI, please visit www.channelblade.com and www.arinet.com.
Media contact: Lindsay Rapoport, (757) 222-6723; lindsay.rapoport@channelblade.
