Channel Blade's Quicksteps^TM Captures Nearly 8,000 Sales Leads at the 2008 Miami International Boat Show


Quicksteps, a rapid entry tool for Channel Blade's widely used lead management solution (Footsteps^TM), captured, routed and responded to nearly 8,000 sales leads for its clients at the 2008 Miami Boat Show, Feb. 14-19. The easy-to-use solution is designed to quickly and automatically capture, route and respond to leads in real time at boat shows and events.

Quicksteps enables exhibitors to remotely enter, view and update customer and prospect information. Exciting new features this year included bar-coded scanning of direct mail solicitations containing prospects' information and label printing for sales person assignment.

All sales made at the Miami Boat Show started with Quicksteps," said Dick Nocenti, director of marketing at Carver Yachts, one of Channel Blade's clients using Quicksteps at the show. "The relaying of leads generated at the greeting desk to the sales people within the display enabled them to locate their customer immediately and take control of the product presentation in a very timely manner. Quicksteps eliminated the "shark tank" situation where all the sales people hover around the entry of the display looking for prospects from their territory."

Quicksteps enables users to securely recall complete contact information across the OEM's entire, pre-loaded database of customers and prospects. It works seamlessly as an online reservation system for pre-registering customers and prospects attending the show.

"Visitors are greeted professionally without the need to re-enter information," explains Chuck Lewis, co-founder and managing partner at Channel Blade. "Quicksteps facilitates rapid entry and capture of leads to prevent lines outside of show booths, or worse yet, mystery prospects that manufacturers and dealers lose the opportunity to engage with following the event. In today's increasingly competitive environment, solutions like Quicksteps provide Channel Blade clients with an edge that enables them to increase sales."

Want to generate and easily manage more leads at shows? Call us today at (866) 233-8300 and find out how Channel Blade can make lead management at shows a cinch with Quicksteps.