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As the industry leader, Channel Blade always has something new to talk about. Whether we’re joining forces with new partners, signing new clients, expanding our team, or offering new products, you’ll be able to read about it here first.

Center Stage - Michelle Overby

Center Stage - Michelle Overby
A "Glass-half-full" Attitude and a "Whatever-it-takes" Approach

Michelle joined Channel Blade's Support Team four years ago. Today, she handles client support and contributes to the production of new client Web sites. "She consistently puts the customer first no matter how much work she has to do," says Account Consultant April Kelly.

Her whatever-it-takes approach combined with a wealth of knowledge and experience lead her to analyze each situation and offer a compelling solution accordingly. "Michelle is the epitome of going above and beyond the call of duty," says Account Consultant Leonda Moore. "If she can't find a solution during business hours, she'll take the issue home with her and think it through until she has the right answer."

Though Michelle is serious about her job, she believes that a smile and a little laughter go a long way in solving problems. Her philosophy is "work with a glass half-full!" and her upbeat personality rubs off on the rest of the team. "Michelle has a great sense of humor," says Account Consultant Jennifer Moore. "Her positive outlook and many funny stories about the 'Fire Marshall' [her husband Shawn] and their two dogs [Walker and Marley] definitely contribute to a fun atmosphere and keep us smiling!"

Michelle's deep passion for her job makes her an invaluable asset for Channel Blade and its clients. "I can honestly say that I've never been bored and I learn something new every day!" says Michelle.

About Channel Blade and ARI

Channel Blade, an ARI company, provides online lead generation, lead management and sales education solutions that drive more leads and sales to manufacturers and dealers within the marine and recreational vehicle industries. Channel Blade supports its clients worldwide with its award-winning, cost-efficient solutions and hands-on education programs -- including 70 percent of Boating Industry's prestigious 2008 Top 100 Dealers.

ARI Network Services, Inc. (ARI) is a leading provider of electronic parts catalogs and marketing services to dealers, distributors and manufacturers in the manufactured equipment markets. ARI currently serves approximately 100 manufacturers and 190 distributors worldwide, as well as more than 25,000 dealers in several markets, including outdoor power; power sports; marine; recreation vehicle; appliance; agricultural equipment; floor maintenance; construction; and aftermarket auto and truck parts. Both of the companies’ products, as well as the websites designed for its customers, have received numerous industry awards, including Editor’s Choice Award for SearchEngineSmart™ in February, 2009 awarded by Powersports Business Magazine and this year’s Best Dealer Website of the Year for MarineMax.com.

For more information on Channel Blade and ARI, please visit www.channelblade.com and www.arinet.com.

Media contact: Lindsay Rapoport, (757) 222-6723; lindsay.rapoport@channelblade.

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