LAS VEGAS, Nevada -- October 3, 2005 -- IDS (Integrated Dealer Systems) and Channel Blade Technologies (CBT), two market leaders in business management solutions for the RV industry, have announced they will combine forces to integrate and co-develop products to serve original equipment manufacturers (OEMs) and their retail dealers.

Sean Raynor, VP of Sales and Marketing for IDS, explained what today's announcement means for potential benefits for dealers, OEMs, and retail customers:

"This partnership combines Channel Blade's retail website expertise and web-based lead management tools with IDS's unmatched DMS features. This partnership brings together two best-of-class systems with integrated functionality and creates seamless customer relationship management from the moment a retail prospect clicks on the manufacturer's website."

Currently, Channel Blade's web site architecture generates online leads that are actively managed through the use of its FOOTSTEPS^TMcustomer relationship management or CRM tool. Channel Blade will integrate this CRM tool with IDS's Astra dealer management systems. IDS's Astra systems use this data to drive dealer activities like sales and service management, accounting, parts and inventory management; IDS's inventory management system will integrate seamlessly with Channel Blade-developed web sites, thus assuring real time online inventory updates.

"The compatibility between our products has been known in the industry for years," said Charles R. ("Chuck") Lewis, Executive Vice President and managing partner of Channel Blade. "What's new is the commitment to jointly market each other's solutions in tandem."

The rollout will be operational in the fourth quarter of 2005, with the first pilot dealerships being operational in mid to late October of this year.

"We hope to increase the value our two companies bring to our clients by jointly expanding the types of products and service offerings that neither IDS nor Channel Blade could offer on our own," said Raynor.

"We believe the industry will respond favorably to two visionary companies meeting the needs of dealers. It's a big step for us both," Lewis said.

Both Lewis and Raynor agreed that because of this agreement, IDS and Channel Blade will provide unmatched value to OEMs and their dealers for their online marketing programs.

# # #

FACT SHEET-- The IDS/Channel Blade Technologies "Joint Marketing Agreement" will bring value to manufacturers, retail dealers, and customers in the following ways:

Combines the Dealer or OEM online presence with the customer relationship process into a single, integrated package.

Lead information generated by the manufacturer's marketing campaigns can be transferred directly into the dealer's lead tracking system for immediate follow-up. Other systems require faxing or emailing individual lead information to the dealers where it can pile up, become dated, or often isn't acted upon at all.

Dealers don't have to manually re-enter the lead information received from the manufacturer or even their own web site into a separate lead tracking system. Seamless integration between IDS and Channel Blade systems transfers the data automatically.

This coordinated work-flow starts the follow-up process immediately, ensuring that all prospect leads get the proper attention.

Customers get the response and information that they were hoping for in a timely manner, without having to reiterate the same information previously entered on the dealer or OEM web site.

No matter the size or online sophistication of the local dealer, the IDS-Channel Blade process greatly improves the professionalism of the retail buying experience.