In the News
As the industry leader, Channel Blade always has something new to talk about. Whether we’re joining forces with new partners, signing new clients, expanding our team, or offering new products, you’ll be able to read about it here first.
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Airstream, Channel Blade Technologies Launch New Web-Based Dealer Sales Tool JACKSON CENTER, OHIO -- September 28, 2005 -- Airstream, Inc. and Channel Blade Technologies have formed a strategic partnership that gives Airstream retail dealers the use of a new private label lead management and customer relationship management (CRM) tool designed to help Airstream dealers improve sales. The proprietary tool, called "LEADstreamTM," will integrate Channel Blade's web-based lead management/CRM technology with Airstream's vast dealer network. New to the RV industry, the technology allows Airstream dealers to manage prospects and customers in real-time. LEADstream also promotes customer relationships, tracks sales leads and provides valuable email campaign management. As a result, Airstream dealers can more effectively manage customer sales leads, increase closing rates and obtain incremental sales and repeat purchases. "Airstream recognizes that the RV industry, like our counterparts in the automobile and marine sectors, needs to harness emerging technology to leverage our dealer networks," said Tim Champ, Airstream's director of marketing and brand development. "We also see the advantages of LEADstream extending beyond the dealer base, serving as a valuable resource for Airstream's national marketing outreach, from online components to direct customer communications." Airstream dealers will have their first opportunity to sign up for LEADstream access September 26-30 at the Recreation Vehicle Dealer Association (RVDA) meeting in Las Vegas. ABOUT AIRSTREAM |
About Channel Blade and ARI
Channel Blade, an ARI company, provides online lead generation, lead management and sales education solutions that drive more leads and sales to manufacturers and dealers within the marine and recreational vehicle industries. Channel Blade supports its clients worldwide with its award-winning, cost-efficient solutions and hands-on education programs -- including 70 percent of Boating Industry's prestigious 2008 Top 100 Dealers.
ARI Network Services, Inc. (ARI) is a leading provider of electronic parts catalogs and marketing services to dealers, distributors and manufacturers in the manufactured equipment markets. ARI currently serves approximately 100 manufacturers and 190 distributors worldwide, as well as more than 25,000 dealers in several markets, including outdoor power; power sports; marine; recreation vehicle; appliance; agricultural equipment; floor maintenance; construction; and aftermarket auto and truck parts. Both of the companies’ products, as well as the websites designed for its customers, have received numerous industry awards, including Editor’s Choice Award for SearchEngineSmart™ in February, 2009 awarded by Powersports Business Magazine and this year’s Best Dealer Website of the Year for MarineMax.com.
For more information on Channel Blade and ARI, please visit www.channelblade.com and www.arinet.com.
Media contact: Lindsay Rapoport, (757) 222-6723; lindsay.rapoport@channelblade.
